With India’s changing relationship with fitness, activewear is moving beyond the gym and becoming part of everyday life. Increasing participation in running, strength training and newer fitness formats is creating a larger market for apparel built around comfort, function and versatility.
BlissClub has built for this consumer from the ground up, with a strong focus on fit for Indian body types, fabric innovation and products designed to move across different parts of the day. The company has now served more than one million customers and expanded well beyond its original activewear proposition.
In our latest ‘Singularity One’ piece, we look at the market shift, the product choices behind Blissclub, and why we believe this category is still early.
Read our thesis here: Backing The Next Chapter of Blissclub
