India’s relationship with fitness is changing, and activewear is moving beyond the gym into everyday life. Growing participation in running, strength training, and newer fitness formats is expanding the market for apparel built around comfort, function, and versatility. Blissclub has built for this consumer from the ground up, with a strong focus on fit for Indian body types, fabric innovation, and products designed to move across different parts of the day. The company has now served more than one million customers and expanded well beyond its original activewear proposition. Read our thesis here.