Backstory:
I didn’t set out to work with founders—I was drawn to building things myself. My early career took me across new industries and business stages, from launching ventures to scaling established companies. Every experience deepened my understanding of what makes businesses thrive—not just great ideas, but the right people driving them forward.
Over the years, I’ve had the privilege of working alongside ambitious teams, learning from both successes and failures. Whether it was navigating market shifts or refining product-market fit, one thing became clear—true innovation isn’t about complexity. It’s about clarity, timing, and relentless execution.
I used to believe that complexity signalled brilliance. The more technical or jargon-heavy the pitch, the better it seemed. But over two decades of working with businesses and scaling them have taught me otherwise. The best ideas are often the simplest—clear, powerful, and easy to execute.
I’ve seen countless businesses rise, some going from paper sketches to billboards in just a few years. But my most valuable insights didn’t come from boardrooms; they came from watching young leaders execute every day. Their feedback was instant and unfiltered: It’s too complicated. That lesson stuck with me. The most successful ideas I have invested in have embraced simplicity at their core.
On the Lookout for:
I look for founders who don’t just have an idea, but the conviction to see it through. The ones who obsess over their product, listen to their customers, and aren’t afraid to adapt. Some of the best companies I’ve worked with weren’t the loudest in the room, but they had a vision so sharp it couldn’t be ignored. I’m particularly interested in businesses that solve real-world problems with intuitive solutions, show early signs of scalability and sustainable growth, and are led by founders who are resilient, decisive, and deeply committed.