Mastering the Modern Influencer Playbook
The Investor Operator Playbook: From Face to Founder, How mCaffeine Combined Authenticity with Execution Celebrity branding has undergone a fundamental shift from transactional endorsements to identity-driven entrepreneurship, where stars act as founders and ‘thoughtful leaders’ rather than just the faces of a campaign. From an investor’s lens, the ‘merchant-entertainer’ model offers asymmetric upside but also carries […]
The Big Consumer Question: How to scale in 2026?
As India enters the second half of this decade, its consumer landscape is undergoing a structural reset. About 86% of Indian households now possess at least one smartphone. Digital payments now account for the majority of retail transaction volumes. Quick commerce, marketplaces, and social platforms have compressed discovery cycles from months to minutes. Against this backdrop, […]
Building Slow in the Age of Fast Fashion
For decades, fashion has been driven by visibility. Logos got louder, branding became a shortcut for status, and social media turned bold symbols into fast-moving signals of identity. But as trends accelerated and wardrobes filled up, a quiet shift began. Global consumers started gravitating toward pieces that last longer, fit better, and feel personal – […]
The Founder Mindset that Built Marico
We had the privilege of hosting Marico Chairman Mr. Harsh Mariwala at Singularity Summit 2025, where he spoke about the entrepreneurial mindset that has shaped one of India’s most enduring consumer brands. In conversation with Mithun Sacheti, Mr. Mariwala shared how treating growth as oxygen, nurturing ownership mindsets, and going global with a local understanding […]
Building Enduring Consumer Brands in India
India stands at the cusp of an energy and technology revolution. Decision-makers, investors, and innovators alike need more than data, they need clarity, perspective, and a roadmap to unlock the next decade of opportunity.